HERO® is building the latest advancements in non-lethal defense to meet the demands of a quickly growing industry.
Become a reseller to be a part of this expanding market and help us on our mission to save lives.
Become a HERO® Reseller
Start Selling HERO® 2020 and AIIRO® in your store
or Keep REading
Help Your Customers
Be Their Own HERO
Boost Profits with HERO® Non-Lethal
Become a HERO® Reseller and start offering your customers a powerful and reliable alternative to firearms with the best selection of compact and concealable self-defense weapons on the market.
Confidence & Safety
Growing Demand for Non-Lethal Defense
The non-lethal industry is rapidly growing to meet the demand of consumers. People are choosing non-lethal defense so they can:
- Protect themselves without the ethical concerns of taking a life
- Avoid legal consequences of injuring or killing someone in self-defense
- Legally carry protection in places firearms may be prohibited
- Carry open or concealed without a permit, license, or class requirement
- Protect themselves without using a firearm
Compact Concealable Defense
Consumers have long complained about the size of non-lethal products. HERO® devices were designed to offer powerful defense in an easily concealed tool.
Weighing under a pound, both AIIRO® and HERO® 2020 are significantly lighter and smaller than other brands. Your customers can now easily conceal carry non-lethal defense wherever they go.
Disrupting An industry with Innovative Product Design
HERO® 2020 and AIIRO® were each recognized for their user friendly, uniquely engineered, compact designs – earning both devices the Product of the Year award.
HERO® 2020 Powerful Non-Lethal gun
U.S. Patents 11,320,233 and D947,982
Meet HERO® 2020
Irritant Projectiles
Exploding irritant filled burst into a 3-6 foot cloud, engulfing and debilitating the target for up to an hour.
Powerful Features
HERO® 2020 is available with electronic features including automatic stun light, laser aim assist, and rechargeable battery.
Start selling HERO® 2020
Choose from our line up of retail products including:
- HERO® 2020 Kit
- HERO® 2020 CORE Kit
- HERO® 2020 Active Cartridge 2 Pack
- HERO® 2020 Trainer Cartridge 2 Pack
AIIRO® Powered Aerosol irritant gel
U.S. Patents 11,519,700 and D995,703
Meet AIIRO®
Irritant Projectiles
Exploding irritant filled burst into a 3-6 foot cloud, engulfing and debilitating the target for up to an hour.
Powerful Features
HERO® 2020 is available with electronic features including automatic stun light, laser aim assist, and rechargeable battery.
Start selling AIIRO®
Choose from our line up of retail products including:
- AIIRO® Kit
- AIIRO® CORE Kit
- AIIRO® Active Cartridge 2 Pack
- AIIRO® Trainer Cartridge 2 Pack
Ready to get Started?
Apply to be an official HERO® Dealer today! Review our FAQs and fill out the form below.
FAQs
What is a HERO® Reseller?
Resellers get exclusive wholesale discounts on HERO® products which they can sell in their own stores, helping to establish a national group of like-minded businesses committed to saving lives with non-lethal solutions. Resellers have an opportunity to enjoy competitive margins and the potential for significant revenue growth in this rapidly expanding industry.
What Qualifications are Needed to Become a Reseller?
We’re partnering with brick and mortar sporting goods stores, firearm stores, and other related businesses, small or large. If you’re interested in the non-lethal self-defense space, we’d love to help you build your business.
What Steps are Needed to Become a Reseller?
Once you’ve learned about us and our products, please fill out the form below. We’d love to see:
- A general description of your company (focus, years in business, etc.)
- Company size (employee count, annual revenue, etc.)
- What you sell, and how you would integrate HERO® products into your product line or service
- Your target market and sales process
- Your background and experience with your market and ours
- Pictures of your business such as storefront and interior. You can include links to your images, or send them to directly reseller@heroselfdefense.com
- Anything else you feel is relevant
How does HERO® Support Resellers?
After on-boarding resellers can look forward to:
- Access to marketing materials including product sheets, videos, images, social media content, and more.
- A dedicated sales contact who will assist in making orders, provide support, and answer questions.
- Collaboration to design custom assets for in store displays.
- In-house sales training, product training, and demos.
How Does Reseller Pricing and Discounts Work?
HERO® offers resellers tiered wholesale discounts based on expected monthly volume targets. Discounts are based on established MSRP.
Minimum Advertised Pricing (MAP) guidelines are provided for HERO® products. Retailers can sell products at any price they choose, but cannot advertise the price below the MAP.
Become a Reseller!
Become a Reseller!
If you’re interested in becoming an official reseller, please provide your information below: